Friday, October 8, 2010

fashion Friday: logo refresh

So this week, Gap (one of our favorite stores) unveiled its new logo.  A new logo that replaces the iconic blue box design that Gap has had for more than 20 years.  The old logo:

...and the new one:
This font is the same font that Gap has been using in its marketing campaigns for a few months now.  They decided to update the logo to bring it into a new direction, in order to appeal to a younger, more modern customer base.  Personally, I think it would have been even just a little better without that silly blue box in the corner, which pays homage to the old logo.  Overall, online reactions have been pretty negative, mainly because of the simplicity of the design.  Maybe this could change though.  Remember "new" Coke from the '80s?  Nobody liked it, so Coca-Cola went back to the classic.  Maybe Gap will do the same?

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